Live events are evolving. They’re more about giving people something to share with others than just entertaining them in the moment. A few experiential marketing trends are driving that shift, and they, in turn, are driven by what audiences expect.
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Whether you’re a new franchisor or you’ve got years of experience, colleague consulting can help your franchisees meet critical business challenges through best practice...
Powerful events are a critical success factor for any business. In fact, 31% of marketers believe events are more significant... View Article
I recently journeyed to the 2018 Seattle Interactive Conference (SIC), where there was a lot to soak in. My fellow Kindler and I were drawn to SIC to interact and engage with leaders who share values we strive to meet at Kindle every day: a commitment to excellence, curiosity and respect for all. SIC is a two-day conference where creativity, technology, business and culture converge, and it didn’t disappoint.
How do you keep your creative edge sharp? Maybe you take a creative writing class or attend a marketing seminar. Maybe you find unique ways to give back to your community or attend talks by motivational speakers. The answer for Kindle, and many other Chicago creatives, is all the above and more. Luckily, there is one week each year that we can experience it all at once—Chicago Ideas Week.
Good communication doesn't happen at events only — it happens in the weeks before, during, and in the months after. Find out more about how you can personalize that communication, and how AI can help, from our Digital Strategist Alex Nuttall.
In a 2014 survey, more than 78 percent of Millennials said they prefer spending their money on experiences over material things. But these days, technology has us so glued to our phones, constantly connected to virtual conversations or Instagramming our breakfasts, that we rarely find the chance to truly connect or have meaningful real-world interactions with other people.
In the 20 years that Kindle has partnered with McDonald’s to produce their biennial Worldwide Convention, we’ve helped them get down to business in some truly transformative ways.
Although the real reward for collaborating with longstanding clients like McDonald’s is the work we create and the relationships we foster, it’s always nice when that work is recognized.
The Story Conference has been taking place in Chicago for six years now, but somehow we at Kindle only discovered it this year. And boy, are we glad we did!