If done well, it can be an almost invisible thread, but when a communication plan is missing, you know it.... View Article
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We are creatures of habit, naturally resistant to change. But our world is moving and evolving at faster speeds than... View Article
An Event Planning Checklist to Help You Breathe Easy Planning an event can either be someone’s nightmare or greatest dream. So much... View Article
Revitalize your brand and woo new franchisees with a few corporate event planning strategies. Our Communication Strategist, Cheever Griffin, covers... View Article
Tracking the effectiveness of live events has historically lived in a gray area. You can check the metrics of a post-event survey, read a review online, or see how many leads have come through, but none of these can fully measure efficacy without a clear picture of the live attendee experience.