Live events are evolving. They’re more about giving people something to share with others than just entertaining them in the moment. A few experiential marketing trends are driving that shift, and they, in turn, are driven by what audiences expect.
Categories for Digital & Interactive
Kindle has another big win! We are the recipients of the 2018 SIA (Summit International Awards) Emerging Media Award for the Worldwide Digital Campaign. Check out all of the award recipients...
Digital solutions companies such as Kindle Communications are building systems—often using RFID for automated data collection—that provide better experiences for conference attendees, as well as analytics for event managers to help them understand each individual's experience at the show, and the results after they left.
Good communication doesn't happen at events only — it happens in the weeks before, during, and in the months after. Find out more about how you can personalize that communication, and how AI can help, from our Digital Strategist Alex Nuttall.
Alyssa Lencioni, Digital Executive Producer, reflects on her Remote Year.
Tracking the effectiveness of live events has historically lived in a gray area. You can check the metrics of a post-event survey, read a review online, or see how many leads have come through, but none of these can fully measure efficacy without a clear picture of the live attendee experience.