In the 20 years that Kindle has partnered with McDonald’s to produce their biennial Worldwide Convention, we’ve helped them get down to business in some truly transformative ways.
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SXSW is THE conference to attend for all things interactive, so each year Kindle makes it a point to send some of our people to absorb, explore and get inspired – then bring back what they’ve discovered to our teams and clients.
Looking back on 2014 and into 2015, there were a number of technology trends in the event business that will likely have a large influence on the attendee meeting experience in 2015 and beyond. Let’s take a quick look at a couple of the hot topics going forward!
Although the real reward for collaborating with longstanding clients like McDonald’s is the work we create and the relationships we foster, it’s always nice when that work is recognized.
Kindle has been McDonald’s trusted partner for nearly 20 years, but for this year’s Worldwide Convention (held April 28 to May 1, 2014) we collaborated with the world's largest restaurant chain like never before.