Shedding a Light on the Realities of Depression

In preparing to launch a new drug designed to combat depression, our clients wanted their sales force to understand this challenging disease in a truly meaningful way. Using the web as an interactive storytelling agent, Kindle brought to life the story of Lee, a real patient suffering from depression.

Through audio, video, photos and journal entries shared by the patient, along with his family, friends and doctors, over 5,000 viewers of the site found themselves engrossed in Lee’s struggles. The experience lives on, and provides a rare glimpse into the lives of the patients their product will be serving.

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