Enhancing Interaction – Onscreen and Off

Because McDonald’s marketing professionals only get together about once a year, they like to make the most of their interactions. In today’s digital driven world, that means both onscreen and off.
 For their annual Marketing Leadership Meeting, Kindle worked with organizers to create a digital platform that generated excitement, provoked thought starters and allowed users to share ideas and photos real time. In total, about 85% of the audience participated, with over 1,000 unique users actively posting!

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