New Media Gives New Voice to McDonald’s
McDonald’s wanted to connect their Owner/Operators across the globe with each other—and with their customers. And they wanted a solution robust enough to pull that connection through from before, during and well after their bi-annual Worldwide Convention.
Working closely with our internal McDonald’s partners, Kindle developed an exciting solution: A digital platform that put our clients at the forefront of multiple new technologies, including social media aggregation, location-based messaging, interactive media and a special closed social network for Convention attendees.
Our Kindle-McDonald’s team combined our new media know-how and communication expertise to enable and encourage McDonald’s attendees to connect with each other—and to make the Convention, from pre-show to post– a more interactive and inspiring experience than ever.
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