Reengineering Live Events to Maximize Relevance



Businesses need their people to be connected by cause and driven by effect. They need advocates and engaged stakeholders willing to do whatever it takes to make new possibilities the new realities.

Live touchpoints of any scale can be big opportunities to move the most vested groups of people in an organization to take action around a new brand, product, service, or business strategy. In fact, 65 percent of people have said that events and product demonstrations improved their understanding of a product better than any other method could. But if your event isn’t designed to meet people’s evolving communication preferences and experiential needs, then that statistic might not be true for long.

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