And everyone at Kindle wanted to include YOU in the fun! Check out our very own mannequin challenge video, with a special festive twist.
Happy Holidays from everyone on our team. We can’t wait to see what 2017 brings!
A successful event is one that engages audience members in the moment, inspires them to take action, and sticks with them long after they walk out the doors. Leveraging purposeful content to market your event before, during, and after it takes place can do just that. Case in point: Who would have thought anyone would... View Article
Launch is critical. A well-executed product launch catalyzes a chain of events that begins with energized, educated sales reps and ends with long-term revenue growth and increased market share. Not something to do halfway. With over a decade of experience in launching pharmaceutical products for the commercial organizations that support them, three components stood out in... View Article
One of the hallmarks of an advancing career is the invitation to speak. At Town Halls, association events, team meetings and more. When people start tapping you because you have something to say, be ready. Our Kindle strategists get their kicks developing up-and-coming leaders into powerhouse presenters. Here are our top 5 tips—and the questions... View Article
Diversity is not simply a feel-good culture move. It’s not even only a social responsibility. It’s a business imperative. In a recent article, “The business case for diversity in the workplace is now overwhelming,” World Economic Forum shares a study done by the Boston Consulting Group which found that more diverse companies, especially leadership teams,... View Article
Too often, brands measure their strength only by their customer feedback. While this is certainly an important part of brand equity, the real test of a brand’s reach, resonance, and staying power comes from those closest to it — the people who are invested day in, day out. When they’re confident that they’re giving their all... View Article
One post. That’s all it takes to get your message in front of millions. Take it from the “egg gang” on Instagram, who posted a photo of an ordinary brown egg with a simple request: to unseat the current record holder of “most liked” post on the platform. The egg has now garnered more than 53 million... View Article
In virtually every business venture, there comes a point when a truly great speech can mean the difference between success and failure. Whether you’re pitching to investors, speaking before the board, vying for a new position, or running an important meeting, your delivery should be honed to perfection. Research shows that people who fear public... View Article
In partnership with HP, Kindle Communications helped design and execute their annual Reinvent Forum Evening Celebration in Houston. The event gathered 1,500 executives from HP’s leading channel, retail and alliance partners to celebrate the brand and provide a platform for attendees to connect with one another in an engaging environment. Event Marketer, a leading industry... View Article
Effective communication within your organization can be the deciding factor between an engaged and excited employee and one who feels out of the loop or disconnected. Fortunately, a number of enterprise communication tools and event-specific platforms can noticeably improve your team’s event execution at the office and in the field. Consider these platforms if you’re looking for a... View Article
The name “McDonald’s” is synonymous with “Happy Meal.” Seeing the golden arches inevitably elicits a wave of childhood memories, crossing our fingers to get the toy we’ve been wanting and the excitement of finding one of our favorite Disney characters inside that iconic box. Recently, our clients at Agency123 – McDonald’s in house agency –... View Article
Chicago, IL July 31, 2019 – Event Marketer, a leading industry publication, announced today that Kindle Communications has been listed on the 2019 Top 100 It List for the second consecutive year. The It List, one of the publications most prominent rankings, recognizes the industry’s top 100 agencies providing event and experiential services and delivering... View Article
Inbox full. Unreads on overload. You know the feeling. The last thing anyone wants is another lengthy “must-read” newsletter, not even an internal audience—not even from their leaders. Cardinal Rule: Even if your audience stands to benefit from regular communication, they still need to be sold because, once you’re in their inbox, the competition for... View Article
“In today’s fast-paced business world, the focus is often on marketplace disruption, a scramble to introduce the newest innovation that grabs market share. But to carry out such a coup, your team must work at its absolute best. And one of the most important factors in fostering an innovative and productive team is employee engagement.”... View Article
Recalibrating and reaffirming employees’ purpose reminds them that their work matters. That’s why Gallup deems personal connection to the company mission one of 12 crucial elements of employee engagement. “Recalibrating and reaffirming their passion reminds them that they’re in the right place and that their work really matters,” says Craig Chaplin, Executive Creative Director. “There’s... View Article
The outstanding lineup at the Experiential Marketing Summit this year made it a must-see for Kindle. As one of the world’s only experiential and event focused conferences, it was right in our wheelhouse, so our team jetted off to Vegas to gather the industry’s newest trends, gain valuable insights and network with industry experts from... View Article
When 60% or less of time at work is productive, improving employee focus and engagement must become a priority. In fact, one study discovered that engaged employees are 20% to 25% more productive than their counterparts. But 95% of business professionals do multitask while in meetings, so 37% of them forget some of the information... View Article
It’s worth taking a look at LinkedIn’s corporate culture, which is enlivened by an assortment of event-based company rituals. In addition to hosting regular speaker series and wellness events, the networking giant hosts weekly gatherings for its employees like “Beers for My Peers” in the New York office’s speakeasy. It also hosts a monthly “InDay”... View Article
From company conferences to brand-sponsored social events and more, event gamification has quickly gone from fad to good business sense. However, it takes more planning and personalization to pull it off than some companies might realize. In this article, Alex breaks down the biggest benefits of gamification, and offers a few tips on how to... View Article
Franchises and many other business models can benefit from conventions that enable employees across locations to interact with one another. But they’re not without their challenges — challenges that, with Kindle’s experience can be solved by implementing some key planning tips. Read the full article here for the keys to successful event planning.
If done well, it can be an almost invisible thread, but when a communication plan is missing, you know it. How? Your event falls flat. If you consider the event the skeletal system, attendees the musculature, and leadership the brain, then communication is the nervous system. The arm can’t move without the brain sending it... View Article
According to a study by EventMB, 91 percent of event professionals feel that increasing audience engagement should be a priority. And Bizzabo’s Event Marketing 2018: Benchmarks and Trends report found that 86 percent of event marketers think technology could create a positive impact on events. If both of these statistics are true, then why are... View Article
Kindle Communications is excited to announce that our digital work for the McDonald’s Worldwide Convention has been recognized again, this time by The Communicator Awards of Excellence. The project took home two awards; the award for Corporate Identity – Integrated Campaign and the Mobile App award, both in partnership with Clique Studios. To see more... View Article
We are creatures of habit, naturally resistant to change. But our world is moving and evolving at faster speeds than ever, and we must stay one step ahead to remain competitive and relevant. Change management can present both risk and opportunity. When you plan effectively, you mitigate the former and maximize the latter — all... View Article
Kindle Communications, a leader in live events, corporate communications and digital solutions, has announced the recent addition of Becca Lyon as Vice President, Marketing Strategy. Kindle has been a leader in internal communications for over 15 years with sustained year-over-year growth, which we have built on providing innovative and strategic solutions to our clients…some who’ve partnered with us... View Article
Data is the key to better brand engagement — but do you know how to use that data? Check out this article in Forbes for tips from Alex Nuttall, for using smart tools to collect and translate data at your next live event.
It’s an event marketer’s dream come true – over 100 speakers from some of the world’s most recognizable brands all gathered in one space to share valuable insights, learn trends impacting the live event space and connect with peers. As the world’s largest industry conference, the Experiential Marketing Summit kicks off May 14 at Caesars... View Article
Businesses need their people to be connected by cause and driven by effect. They need advocates and engaged stakeholders willing to do whatever it takes to make new possibilities the new realities. Live touchpoints of any scale can be big opportunities to move the most vested groups of people in an organization to take action... View Article
Events and conferences tend to use a lot of paper for materials like agendas and registration packets. Thanks to technology, companies can support sustainability in the events industry via apps that alleviate such printing woes — not to mention the monetary cost of printing and reprinting materials due to inevitable changes. Apps for events and conferences... View Article
As internal communications professionals in the business of building engagement, we know a little something about keeping the love alive, long-distance, between franchisor and franchisee. Your franchisees are the heart of your thriving business, so it’s worth it to stay in touch—with a communication plan that goes both ways. The initiative can seem cumbersome, if... View Article
Kindle Communications, a leader in live events, corporate communications and digital solutions, has announced the recent addition of Edgar Ortega as Vice President, Business Development. “Edgar’s experiential and events expertise, combined with an outstanding track record in business development, made him a powerful candidate for Kindle,” said Colette May, Partner at Kindle Communications. “We are... View Article
Our next generation of leaders, Gen Z (born 1995-2010), will emerge from everywhere, and will continue to transform the future workplace (more so than Millennials). They have only experienced a high-tech, hyper-connected world, where information is at their fingertips, a Google search away. Because of this, Gen Z will bring a new set of behaviors, expectations and preferences into the workplace.
Take it from these Kindlers on what it truly means to be part of a woman-owned business and the pride we all share in having strong female leadership.
An Event Planning Checklist to Help You Breathe Easy Planning an event can either be someone’s nightmare or greatest dream. So much goes into the job that it can be impossible to keep up, and while some people thrive off the problems faced in event management, not everyone does. So what are the challenges for event planners and managers?... View Article
Revitalize your brand and woo new franchisees with a few corporate event planning strategies. Our Communication Strategist, Cheever Griffin, covers everything you need to build a stellar corporate event planning checklist. Read more here.
Innovation, strategy, the right solution, and the best value should be at the core of every sale. However, what often sets businesses apart are their relationships. Businesses are 60-70% more likely to sell to an existing customer over a brand new one, so building trust with a relationship selling approach could make all the difference.... View Article
Live events are evolving. They’re more about giving people something to share with others than just entertaining them in the moment. A few experiential marketing trends are driving that shift, and they, in turn, are driven by what audiences expect.
Whether you’re a new franchisor or you’ve got years of experience, colleague consulting can help your franchisees meet critical business challenges through best practice...
Powerful events are a critical success factor for any business. In fact, 31% of marketers believe events are more significant than digital advertising, email marketing and even content marketing, according to Bizzabo. So it’s no surprise that events are getting bigger every year. They’re also getting more expensive. Many companies believe that the size of... View Article
Kindle has another big win! We are the recipients of the 2018 SIA (Summit International Awards) Emerging Media Award for the Worldwide Digital Campaign. Check out all of the award recipients...
Digital solutions companies such as Kindle Communications are building systems—often using RFID for automated data collection—that provide better experiences for conference attendees, as well as analytics for event managers to help them understand each individual's experience at the show, and the results after they left.
We are thrilled to announce Kindle has been selected to be on the 2019 Chief Marketer 200—the industry’s only editorial list of the best 200 engagement and activation agencies serving the U.S.! Check out the full list here.
I recently journeyed to the 2018 Seattle Interactive Conference (SIC), where there was a lot to soak in. My fellow Kindler and I were drawn to SIC to interact and engage with leaders who share values we strive to meet at Kindle every day: a commitment to excellence, curiosity and respect for all. SIC is a two-day conference where creativity, technology, business and culture converge, and it didn’t disappoint.
How do you keep your creative edge sharp? Maybe you take a creative writing class or attend a marketing seminar. Maybe you find unique ways to give back to your community or attend talks by motivational speakers. The answer for Kindle, and many other Chicago creatives, is all the above and more. Luckily, there is one week each year that we can experience it all at once—Chicago Ideas Week.
Good communication doesn't happen at events only — it happens in the weeks before, during, and in the months after. Find out more about how you can personalize that communication, and how AI can help, from our Digital Strategist Alex Nuttall.
In a 2014 survey, more than 78 percent of Millennials said they prefer spending their money on experiences over material things. But these days, technology has us so glued to our phones, constantly connected to virtual conversations or Instagramming our breakfasts, that we rarely find the chance to truly connect or have meaningful real-world interactions with other people.
Alyssa Lencioni, Digital Executive Producer, reflects on her Remote Year.
Tracking the effectiveness of live events has historically lived in a gray area. You can check the metrics of a post-event survey, read a review online, or see how many leads have come through, but none of these can fully measure efficacy without a clear picture of the live attendee experience.
And everyone at Kindle wanted to include YOU in the fun! Check out our very own mannequin challenge video, with a special festive twist. Happy Holidays from everyone on our team. We can’t wait to see what 2017 brings!
Kindle has named Pam Morgan and Alex Nuttall as our first-ever Associate Partners. Pam has been with Kindle from the company’s start, most recently as Executive Producer and Director, Digital Practice.
In the 20 years that Kindle has partnered with McDonald’s to produce their biennial Worldwide Convention, we’ve helped them get down to business in some truly transformative ways.
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