Kindle and McDonald’s – Putting the “e” in Engage
Kindle has been McDonald’s trusted partner for nearly 20 years, but for this year’s Worldwide Convention, (held April 28 to May 1, 2014) we collaborated with the world’s largest restaurant chain like never before.
Calling ourselves the “E-Team” (“e” stands for engagement, of course!) we worked hand-in-hand with McDonald’s to create a custom-built, responsive website and app that launched prior to Convention.
Through these platforms, we implemented social media aggregation, location-based messaging, interactive media, a closed social network and more, enabling McDonald’s to reach attendees using the latest technologies, while helping them understand how today’s customers communicate and interact with their brand.
Read more about our engagement strategy here, as featured in BizBash.